Marketing
Strategies
Successful marketing requires a strong knowledge of
technology, consultation & public/consumer behavior.
Each project we are involved in starts by consulting
clients to create a wireframe for their brand, that
can help us to create a unique strategy that will
be effective for that client. We look at the brand
from all possible angles and determine what will be
the best strategy to create a brand that reaches its
target audience & creates the all-important results.
Advertising
Today's consumers are overwhelmed by a plethera of
advertising everywhere they look, from internet banners,
emails, tv, radio, even on streetsides. With this
in mind, we have created a philosophy of success through
viewing advertising through the consumers eyes. Our
advertising efforts must be successful, not only to
the client, but to the audience. This will produce
the results that our clients are, in the end, looking
for. Originality and entertainment are a must, otherwise
the consumers will breeze right by. We will execute
effective campaign's from concept to execution.
Email Marketing
Email marketing has proved to be one of the most widely
used and effective methods of marketing today. Focusing
on results, allows us to be successful in our email
marketing efforts. Our services include:
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Creative
Development |
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List
rental |
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Partner
development |
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Media-buying
& Planning |
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Tracking
and analysis |
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Don't
see it listed, just contact
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Partnerships
& Promotions
Communication is key. Creating original & unique
promotions strengthen your bond with consumers and
can be a heavy influence. Cross-promotion or upsales
can be an important tactic to lower your budget, while
creating new partnerships. This can be a hugely effective
method improving your position in the market. ArtTech
Designs can locate an ideal alliance for your promotion
& follow through with an effective and creative
campaign.
Media-buying and
Planning Services
Our alliance efforts have allowed us to offer full
media-buying and planning services to our clients.
This partnership, with an award-winning communications
company, allows our clients to enjoy the fruits of
effective media placement.
Consumer & Marketing
Research
Top-rated campaigns should all start and end with
market research. Learning about consumer behavior
prior to the campaign gives us a picture of targets
for success. Gaining knowledge of consumer attitude
& thoughts provides valuable feedback to gauge
direction in the campaign.
Research
conducted after the campaign can validate the efforts
put into the campaign were successful, or where improvements
can be made on future promotions. ArtTech Designs
offers many options for research dependant on cost
and complexity. We can provide research through surveys
(both online and in person), focus groups, etc. that
will help to define your target audience, test product
reaction, and measure campaign effectiveness.
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